Lake Walks E-commerce

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Project Overview

Lake Walks is an E-commerce shop specializing in walking, camping, and activewear for the outdoors. It caters to beginners and those with a medium to high budget, aiming to offer a smooth, user-friendly shopping experience.

Lake Walks Mockup

User Experience (UX)

User Stories

  • Smooth navigation throughout the whole site.
  • Clearly understand the site’s purpose upon arrival.
  • Add items to a basket, edit, and proceed to checkout.
  • Sort and filter products to find items that match user needs.
  • Review a clear summary of order history.
  • Log in to maintain a personalized user account.

Features

Existing Features

  • Header & Navigation: Logo, search bar, and category navigation for quick access.
  • Product Listings: Items displayed in a grid layout with size options and details.
  • Checkout Process: Users can review prices, sizes, and make changes before finalizing.
  • Admin Controls: Admin users can edit or remove products as needed.

Future Features

  • Add shoe sizes for boots.
  • Mailing list for special deals and offers.
  • Social sharing features to expand the store community.

Design

Imagery

Product and marketing images are carefully selected to emphasize the outdoors theme. Consistency across the site contributes to a cohesive brand experience.

Colour Scheme

Clean black and white backgrounds with dashes of dark green to highlight the outdoor aesthetic.

Typography

“Playfair Display” from Google Fonts provides a classic feel while maintaining clarity.

Technologies Used

  • HTML5, CSS3
  • JavaScript
  • Bootstrap (Responsive Layout)
  • Python, Django
  • ElephantSQL & AWS (Database & Hosting)

Deployment

Deployed via Heroku and ElephantSQL. Updates pushed to the repository trigger builds to the live site. For local development or testing, clone the github.com/JAEG99/Camping repository, install Python dependencies, configure environment variables, and run the Django server locally.